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ABOUT

MARKETING Magazine readers are marketing communications professionals who work in media, advertising, digital, brand marketing and so on. Our readers are behind some of the most memorable advertising and marketing campaigns Malaysians have ever seen.
Over the years we have found that our coverage and polling of the Best Festive TVCs based on our experts’ choice, have had growing success and traction. Our respondents have grown from a few hundred to over a thousand in recent years.
This year, the top 10 winners will receive a certificate of recognition of MARKETING Magazine’s Experts’ Choice of Top CNY TVCs in Malaysia and the fame that comes with the commendation.

Entry Submission Period:

Closed

Voting Period:

Closed

Winners Announcement:

1 March 2021

You are not allowed to vote for any work you have been part of.

Duplicate submissions are automatically accepted as one vote.

WINNERS 2021

1

Etiqa 2021 CNY - How do you get from C– To A+?

Brand: Etiqa
Agency: Ensemble Worldwide
Production House: Mastermind Group

 

2

Turn resentment into love, put your heart in the right place

Brand: ecoBrown
Agency: Tigerwolves Marketing Sdn Bhd
Production House: Hurr.Tv

 

3

How to MAE-ke it ONG: Send e-Angpao with the MAE App

Brand: Maybank
Agency: Clan Malaysia Sdn Bhd (The Clan)
Production House: Clan 7

 

4

PETRONAS CNY 2021 : 一起 “Yi Qi”

Brand: Petronas
Agency: Ensemble Worldwide
Production House: Felicia Yong for Post2Post x Lorry Pop

 

5

Digi CNY 2021 - From the Heart 福心有余

Brand: Digi
Agency: Naga DDB Tribal
Production House: Mojo Films

 

6

The Extraordinary Family - GO喜发财

Brand: Daikin
Agency: Luminous Entertainment Sdn Bhd
Production House: Luminous Entertainment Sdn Bhd

 

7

Love Carries On

Brand: RHB
Agency: FCB KL
Production House: Moving Pictures

 

8

Nian-tastic New Start

Brand: TNB
Agency: Entropia (M) Sdn Bhd
Production House: Reservoir World Sdn Bhd

 

9

100PLUS Chinese New Year 2021 TVC

Brand: 100 Plus
Agency: Leo Burnett
Production House: THINK TANK

 

10

Golden Chinese New Year

Brand: Mc'Donalds
Agency: OMD, Leo Burnett
Production House: Seed Creatives Malaysia

 

PAST WINNERS

AIA
AIA CNY 2020 I The Ong-ly Way to Prosper

AirAsia
AirAsia Chinese New Year 2020 | The Boy & The Lion 👦🏻🦁

GamudaLand
#GamudaLand CNY 2020 - Giving Hope, Receiving Joy {施比受更有福}

Celcom Axiata
Celcom Chinese New Year 2020 – A Time for All

Daikin Malaysia
Daikin CNY 2020 : The Twins 龙凤胎

Digi Telecommunications
Digi CNY 2020 - Home

Etiqa
Etiqa CNY 2020 - Little Popo

Grab
CNY 2020: HUATever you want, Grab got!

HongLeong Bank
#HLBCNY2020 – The Grown Ups’ Table

Maxis
The Most Unforgettable Chinese New Year 忆起过年

Maybank
Maybank MYStories presents “Reunion”

Coway
Coway CNY 2020 : 小小期盼 – Tiny Prayer

Perodua
Annual Rush Rush | Perodua CNY 2020

Petronas
PETRONAS CNY 2020 –寶被 “Bao Bei”

Prudential Malaysia
Every gift becomes a blessing when you do something about it.

RHB Group
RHB Chinese New Year 2020: Heart Baker

SP Setia
Setia CNY TVC 2020 | The Many Celebrations

Taylor’s Education Group
Prosperity Starts With Education

Tenaga Nasional Berhad
TNB CNY 2020 - #RealityNotVirtual

Watsons Malaysia
Watsons CNY 2020 - Happy Beautiful Year! 过靓年, 我最潮!

CONTENT PARTNER